Facebook, Twitter and Apple get into the television business


ON AUGUST 27th the season finale of HBO’s “Game of Thrones”, one of the most expensively produced series in television history, will air to an audience of more than 10m Americans. When it ends, viewers can switch to one of the most inexpensively produced shows in the industry, “Talk the Thrones”, in which boffins sit around and discuss HBO’s show. Hundreds of thousands are expected to watch.

Besides the obvious gap in entertainment value (one has dragons, the other has people talking about them), there is another distinction between the series. “Game of Thrones” is available only for a subscription on pay TV. “Talk the Thrones” is free on Twitter, produced by a digital site called The Ringer and sponsored by Verizon, a telecommunications giant. Although the HBO series is more popular, “Talk the Thrones” may be a better sign of how the TV industry might evolve.

A new generation of TV shows is being made for smartphones, tablets and…

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