A new toothpaste will whiten your teeth at the same time that it strengthens your enamel

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Crest

  • Whitening strips and trays may irritate or affect tooth sensitivity, but whitening toothpaste cleans away surface stains without bleaching. 
  • Crest 3D White’s new enamel care toothpaste is meant to whiten teeth and strengthen them by remineralizing your enamel.
  • According to Crest, it will remove up to 95% of surface stains in just three days.

Whether you’re already in too deep with a red wine or coffee habit or you just want to keep your smile bright, teeth whitening has become increasingly mainstream.

And there are ample options — best-selling charcoal powders (which work surprisingly well), whitening strips and trays, and not least of all the daily hero of whitening toothpaste, which is a great tool for upkeep and requires a smaller investment of time, money, and potential tooth damage.

A common concern that goes along with teeth whitening practices is a loss of enamel, which is the hard outermost layer of the tooth. 

Teeth whiteners are separated into two categories, according to the American Dental Association: peroxide-containing bleaching agents and whitening toothpastes. The first category is what actually bleaches your teeth, and what might consequently affect tooth sensitivity, and in some cases even cause lasting damage. Whitening toothpastes work differently, and they whiten by removing surface stains by gentle polishing and chemical chelation (in other words, a bonding action of ions and molecules), or some other non-bleaching actions. The ADA can give its seal of approval to products (for instance the Crest 3D White Whitestrips have it), but officially they say that if you’re going to use bleaching whiteners, it should only be after consulting with a dentist.

Toothpastes, on the other hand, are a wonderful tool for teeth whitening that can consistently whiten and polish away those surface stains. If you use trays or strips as well for deeper stain cleaning, whitening toothpaste is useful in maintaining color in between applications without risking tooth damage or sensitivity. Eventually, you could stop using bleaching products as frequently and save yourself the money and the concerns.

But since you probably would rather have stronger teeth than otherwise, regardless of whether you use whitening strips or trays or not, Crest just started making whitening toothpaste that will also help build enamel, so you can whiten at the same time as it works on fortifying your teeth. 

Crest 3D White’s new Whitening Therapy Enamel Care toothpaste is meant to use foaming paste to surround teeth and lift surface stains and impurities at the same time that the formula wraps around teeth, remineralizing to rebuild and fortify weakened enamel. You’ll get the same ultra-white smile, but you’ll also be doing something good for your teeth themselves. According to Crest, it’ll remove up to 95% of surface stains in three days. 

If you’re going to use whitening toothpaste, either in between more serious treatments or as your sole whitening plan, wouldn’t it be great if it also made your teeth stronger? If what Crest says is true, you could have the best of both with its new line of pro-enamel 3D whitening.

Get Crest 3D White Whitening with Enamel Care on Amazon, Bed Bath & Beyond, or Jet.com here from $6.97.

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