Amazon reportedly wants to curb selling ‘CRaP’ items it can’t profit on, like bottled water and snacks

  • Amazon is rethinking its strategy around items it sells that it refers to internally as “CRaP”, which stands for “Can’t realize a profit,” according to a report by the Wall Street Journal.
  • These items include things like bottles of water, paper towels, and snack foods, which are usually sold for less than $15 and are heavy or bulky, leading to slim margins or worse.
  • It’s now trying to focus on more profitable items instead, and wants to get rid of its CRaP items.

Amazon wants customers to buy less “CRaP” online.

The e-commerce giant is rethinking its strategy around some items it sells which it calls internally “Can’t realize a profit” — or “CRaP” for short, according to a new report from the Wall Street Journal.

See the rest of the story at Business Insider

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