Rafi Letzter/Tech Insider
- Veterans to Dreamforce, the annual user conference for Salesforce, swear by the Partyforce app for finding the best free nightlife during the conference.
- The app tracks sponsored parties throughout the city and lets users create an agenda of events they want to go to.
- This year, the team behind the app will even give an update when parties get sold out or over capacity.
Dreamforce attendees on the hunt for free concerts and drinks at sponsored events around the city should look no further than Partyforce, an app designed specifically for tracking parties during Salesforce’s annual user conference, coming up in San Francisco from November 6 to 9.
Screenshot/PartyforceThe app, a free download by the digital event marketing company DoubleDutch, lets users view which parties are happening when during Dreamforce, and save their favorite ones to a personal agenda.
Currently there are 105 different parties listed on the app — including everything from an evening RollerDisco hosted by AdRoll and Gainsight, to a mid-morning Dungeons and Dragons event hosted by the Cloud Force Collective. For the fancier folks, there’s also a yacht party hosted by Datanyze.
In the past, sponsored parties have even had major musical acts like Green Day and Flo Rida.
Dreamforce nearly takes over the city with its 170,000 attendees eager to learn more about customer relationship management (CRM) software, in addition to gathering up suitcases worth of swag and business cards.
Despite Salesforce CEO Marc Benioff’s strict no-drinking policy for his own employees, the company’s annual user conference has a reputation for its active night life.
While the conference includes a concert at AT&T Park, headlined by Alicia Keys and Lenny Kravitz, most of the evening activities take place in hotel bars and rented out restaurants throughout the city at events sponsored by different startups and vendors looking to make good business connections by paying for an open bar.
Last year, Partyforce had 6,500 active users who can share tips with one another through messages or forums on the app.
Some of the parties got so crowded, according to DoubleDutch CEO Bryan Parker, that people got turned away at the door. To help with this problem, Parker said, DoubleDutch will have people placed throughout the city to update the app if a party looks like it will be at capacity.
And a word for the wise: While Partyforce does let users keep a schedule, it doesn’t actually register attendees for any of the events. For bigger parties, like Pardot’s already-sold-out Party on the Peak, attendees must register ahead of time.