- Netflix said its original movie “Bird Box,” starring Sandra Bullock, was viewed by 45 million accounts in its first seven days on the streaming service, a record for the company.
- The streaming giant said that someone watching at least 70% of a movie counted as a “view,” but it gave no other specifics, and that stat wasn’t verified by a third party.
- “Bird Box” and “To All the Boys I’ve Loved Before,” another title this year that Netflix said had a major impact with subscribers, were both directed by women and had women in lead roles.
- The producer Rebecca Green said she believes Netflix needs to be more transparent about the performance of its titles so that people can better contextualize the data and to help more of these types of movies get made.
On Friday, Netflix said that over 45 million accounts on its service had watched its latest original movie, “Bird Box,” the Susanne Bier-directed thriller that follows Sandra Bullock as she tries to survive an unseen presence that causes people to kill themselves.
According to Netflix, “Bird Box” broke its record for the most watched Netflix film over seven days. (It premiered on the site on December 21.)See the rest of the story at Business Insider
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