People are dressing up as millennial mass murderers this Halloween — here are all the industries the generation is killing


Sergei Grits/AP Images

  • People are creating “millennial murderer” costumes this Halloween. 
  • The costumes draw inspiration from headlines that claim “millennials are killing” countless industries.
  • Millennials have been blamed for endangering industries from cereal to department stores to casual dining chains like Buffalo Wild Wings. 


Millennials are killing dozens of industries — and providing Halloween costume inspiration while doing so. 

Last week, prankster “Obvious Plant” posted a photo of a fake Halloween costume he had created, called “Millennial Costume.” 

The costume shows a young boy in a suit, holding a fake knife. In his hand is a list of “industries killed,” which includes cereal, department stores, and Buffalo Wild Wings. 

Obvious Plant

While Obvious Plant’s costume is fake, he isn’t the only one to have the idea to dress up as a millennial murderer this Halloween. 

One person posted on Instagram: “Mass Murdering Millennial costume — swipe for shots of my victims.” 

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Both millennial kill lists draws from a series of articles published — many of them on Business Insider — that follow a “millennials are killing” headline structure. 

While the generation’s consumer trends are rooted in many different factors, from millennials’ lack of funds and financial stability to “psychological scarring” from the Great Recession, it’s undeniable that young people have significant power over different industries. 

Here’s our best attempt to find the stories that inspired the costumes. If you’re still looking for a Halloween costume, perhaps this could serve as some inspiration. 

Millennials are killing…

We didn’t see napkins or beer listed on either costume, so if you want to create your own murderous millennial costume, we recommend incorporating those!

To read Business Insider’s 19-point list of industries endangered by millennials, click here

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