People are freaking out because they think T-Mobile ripped off a meme in its Super Bowl ad. Here’s what the person who posted the viral tweet says actually happened.

T-Mobile

  • T-Mobile ran a Super Bowl ad that was directly inspired by a viral tweet from 2017. 
  • In the ad and the tweet, someone mistakes a rideshare driver for a concerned friend. 
  • T-Mobile didn’t rip off the tweet. Instead, the carrier licensed the joke, according to the person who originally posted the fake text screenshot. 

One of T-Mobile’s Super Bowl commercials was inspired by a viral tweet.

But, despite social media conspiracies, this is not an example of brands callously ripping off memes.

See the rest of the story at Business Insider

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