Starbucks has a new take on the Unicorn Frappuccino that’s designed to take over Instagram — here’s what you need to know (SBUX)

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Starbucks Champlain Street

  • Starbucks‘ Zombie Frappuccino hits stores on Thursday. 
  • The beverage will only be available for five days — just like the super-successful Unicorn Frappuccino. 
  • Customers who have already tried the green caramel apple-flavored drink say it is sweet and “tastes like an airhead.” 

Starbucks is trying to recreate the viral success of the Unicorn Frappuccino with a new Halloween-themed drink. 

Earlier this month, news broke that from Thursday, October 26 to Tuesday, October 31, Starbucks will serve a “Zombie Frappuccino.”

While Starbucks hasn’t officially confirmed the drink, some stores are already putting out signs advertising the Zombie Frappuccino. 

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And, some people have even managed to get their hands on the drink. And, just like the Unicorn Frappuccino, it looks like it was created for Instagram, with bold colors and a wacky design. 

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“Starbucks has a Zombie Frappuccino. It tastes like an airhead and I’m kinda f—ing in love,” one person wrote on Instagram. 

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Many of the people posting photos of the drink on Instagram are Starbucks employees, who were able to try the drink before it hits menus on Thursday. 

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 The cream-based Frappuccino will use green caramel apple powder and pink powder. Pink “brains” whipped cream and pink mocha drizzle will complete the classic Frankenstein coloring. 

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 The super-limited-time offering of the Zombie Frappuccino is reminiscent of the Unicorn Frappuccino, which Starbucks released in April.

The Unicorn Frappuccino was only on Starbucks’ menu for five days, but it went viral online. The drink netted a huge amount of press for Starbucks, and paid off in actual sales.  

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However, the Unicorn Frappuccino also put immense pressure on in-store workers, especially baristas.

Making the Unicorn Frappuccino was messy and time-intensive. Many locations had used up ingredients by the end of the first day, and had to face angry customers. 

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It seems likely that the colorful Zombie Frappuccino will create some similar problems. As one barista wrote on Instagram: “this is about to be a mess.” 

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