Business Insider Intelligence
This is a preview of a research report from Business Insider Intelligence. Current subscribers can read the report here.
Mobile commerce (m-commerce) isn’t just the future of online shopping — it’s absorbing more and more e-commerce in the present. Business Insider Intelligence projects m-commerce will account for nearly 40% of US online sales by 2023, totaling $447 billion. And 49% of shopping traffic from November 1 through December 6 in 2018 went through smartphones, according to Adobe.
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- US online grocery adoption is lagging
- Target is growing its new loyalty program that offers personalized benefits to members
- Walmart is facing obstacles overseas