ThirdLove has launched a new $68 cotton T-shirt bra after 2 years of development — here’s what we thought after putting it to the test

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.


  • ThirdLove, a digitally native startup known for inventing half-cup sizes, has recently released its first-ever cotton collection.
  • Five women on the Insider Picks team tested the 24/7 Cotton T-Shirt Bra, $68 to see how it stacks up.
  • All in all, we found it to be a great T-Shirt bra: soft, supportive, and comfortable enough to forget you have it on. 
  • The 24/7 Cotton T-Shirt Bra is available in four colors and sizes A-G (DDDD).

ThirdLove — a women-led startup known for introducing half-cup sizes into the mainstream — has been one of the Insider Picks teams’ favorite lingerie companies to recommend since its inception five years ago. In an extensive testing process, we ranked it #1 in both our definitive buying guide to the best bras you can buy and the best strapless bra you can buy.

See the rest of the story at Business Insider

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